Research Ramsdens' Landing :A walk through
The Travel Lodge Industry Background:
· Opened the UK's first branded budget hotel in 1985.
· Is now the 2nd largest hotel brand in the UK, with over 460 hotels.
· Over 7 million customers slept at Travelodge hotels in 2010.
· The UK's best known hotel brand, with 93% prompted brand awareness (BDRC Survey 2010).
· A low-cost operator that leads the industry on price - over 2 million bedrooms sold at £29 or less
· www.travelodge.co.uk is the most visited travel website in the UK
· Over 6,000 employees in the UK, Ireland and Spain.
Operates more hotels and bedrooms in London and Edinburgh (the UK's top 2 two tourist destinations) than any other brand.
Low pricing strategy: Travelodge is a consumer champion brand, focused on driving prices across the hotel industry in order to encourage more people to use hotels. The budget chain’s low prices are delivered by commitment to operational efficiency and a low cost business model. This year alone, Travelodge will offer over £2 million rooms at £29 or less.
Online: 87% of reservations are made online at www.travelodge.co.uk. Rooms are available to book 12 months in advance and the site attracts 2.2 million visitors each month. In 2008 Travelodge.co.uk was identified by Hitwise UK as the most visited website in the 'Travel - Destination and Accommodation' category during 2008. As the only budget hotel company in the top 10, this recognition by Hitwise clearly indicates that as consumers are looking to cut their travel expenditure, Travelodge is the company they turn to.
People: Travelodge is committed to employing entry level staff through Job Centre Plus with the Local Employment Partnership (LEP). Over 90% of staff for all new London hotels have been recruited from the local unemployed, with 67% coming from the Job Centre's priority groups. Nationally, over 70% have been recruited through the LEP.
In London, Travelodge pioneered a new employment programme for its new hotel openings called Go Forward. Designed to assist Job Centre Plus priority group members back into work, the scheme is a targeted employment scheme in which a pool of candidates is chosen to take part in a four week training programme to give candidates the confidence and skill set they need to re-enter the workplace. To date four hotels in the capital have recruited through Go Forward and, work with employment providers, Travelodge aims to roll the scheme out nationwide.
Product: In a bid to win more customers in the run up to the Olympics, Travelodge launched a new room and Bar Cafe design in 2007. The new Travelodge room has been created in a contemporary style, incorporating a red, white and blue colour scheme with zebrano rich tone furnishings and mood setting coloured lighting. Also included in the room is a digital flat screen TV and Wi-Fi. The room's en-suite facilities have also been updated to reflect the new style. The new design is the first time the 'no frills' room has seen a wholesale change in design since the company's inception in 1985.
Ramden's Landing will be classed as a Business/Leisure sites – 20% family/80% double rooms.
Layouts should be based upon the standard drawings, to achieve a level of corporate identity.
• Entrance to Main access/ reception will be via the South facing elevation into a reception area
• Conference room (s)
• Vertical Circulation
• Fire escapes
• Servicing (plus Plant-room)
• To be classed as being in a conservation area
The North facing elevation will remain essentially unaltered with the small courtyard visible from the existing window openings.
The most efficient floor plate has bedrooms either side of a central corridor and that a linen room is needed on each floor
Building regulations also requires minimum travel distances for fire escape purposes and this will determine how many fire escapes are needed.
Travelodge has recently introduced modular build as an option for our construction process, which enables us to take advantage of low cost manufacturing, factory quality and reduced construction time.
General Building Considerations:
- Floor to ceiling height a minimum of 2.3m
- 'Grid' depth a All bedrooms need natural light
- Minimum of 6m (such as window bays or columns)
- All bedrooms need operable windows or air conditioning
- No stepped access for customers or delivery (ramp or same level)
- Plant room to be provided
- On average, each bedroom equates to approximately 250 sq ft , inclusive of circulation space.
· Reception desks should always be positioned opposite entrance doors.
· A public WC can be utilised as a staff WC.
· A vending machine will be required and situated near to the service desk.
· Bin store provision detailed on the plans in a suitable position to allow for serviceability
· The reception desk and vending machine will be staffed by one person on the evening
· Linen intake rooms are to be provided at ground level with external level access.
Linen space needs to be provided on the basis of approximately 1 sq m per bedroom on a floor-by-floor basis.
· The external door for the linen intake rooms is to be adjacent to a suitable delivery point.
· It will not be acceptable to bring deliveries through the main reception area.
- Accessible rooms are required at the rate of 1:20 bedrooms or part thereof.
- These should ideally be positioned close to the lift cores.
- Ground floor bedrooms will not usually be acceptable where rooms are adjacent to the public highway.
- An accommodation staircase will be required on all projects, located around the reception area.
- Travelodge does not require a lift on two storey buildings as accessible rooms located at ground floor.
- It is not acceptable for bedrooms to open directly into lift areas and these are to be lobbied off accordingly.
- Layouts are to take into account plant areas and the requirement of 200 litres per bedroom water storage.
- As a minimum, bathrooms pods are utilised on all projects, including conversions.
What is BREEAM?
BREEAM is the leading and most widely used environmental assessment method for buildings.
It has become the de facto measure used to describe a building's environmental performance. BREEAM enables developers and their design team to prove the environmental credentials of their buildings and benchmark their building against others by the use of a scoring system. There is however no specific version for Hotels.
A BREEAM bespoke assessment must be carried out for Hotels on a building by building basis.
Upon application, the BRE will provide a site specific set of criteria for your hotel to allow for assessment and certification. The bespoke assessment will look at a range of environmental impacts these include:
- Health & Wellbeing
- Materials & Waste
- Land Use & Ecology